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Our Story

Destiny isn’t handed to you, it’s created….

When designer, Jennifer Gilman launched Blair Maxwell in January 2017, she had a dream to create a line of timeless yet sophisticated styles in the most luxurious of fabrics. A seasoned sales executive in the Fashion Industry for over 13 years, Jennifer saw a hole in the market for beautifully constructed casual attire. A Playful pattern, a simple twist, a soft hand feel, all encompass her mission to create luxury that is inspired by the fabric. With a background of department store buying for three years at Macy’s West and ten years wholesale experience for other local SF lines; Rebecca Beeson, Market T’s, and Tart Collections. Jennifer had a reputation for building brands and driving sales.

The natural next step was to one day go out on her own to create Blair Maxwell. Named after her two daughters, Blair Corinne and Olivia Maxwell, Blair Maxwell is a line that expresses her love for Casual dressing while staying true to her love for soft fabrics and specializes in fit.

Blair Maxwell was born and based in San Francisco. By creating beautiful product locally, Blair Maxwell prides itself on being able to create quality and stylish staples that compliment every women’s wardrobe.